WSJ Review of "What Stays in Vegas"

Nothing juicy in here except the profits the casino makes off you

Nothing juicy in here except the profits the casino makes off you

No, it's not a rat-pack tell-all memoir, nor a salacious modern exposé, but rather "What Stays in Vegas" is a book about how casinos are at the forefront of using data to optimize their profits. And by profits, I mean how much you lose without getting so discouraged that you never return.

There's a good review of the book in today's Wall Street Journal that in itself is an interesting read.